Title Image

BIC® Stationery #BICStayInspired

Social Media Campaign
  • BIC® Stationery

BIC® Stationery #BICStayInspired

CAMPAIGN OVERVIEW

#BICStayInspired is a campaign that we conceptualised and produced in collaboration with Integer/Hotspot to help parents connect with their children through creativity during the South African lockdown.

 

Each piece of content features a hand-illustrated drawing, shot in a timelapse format. Stop-frame animation was used for the opening frame. Due to the lockdown, we were unable to shoot these videos in a studio and had to record them on an iPhone using a makeshift tripod.

 

We’re proud of the ingenuity and resourcefulness that was used to create this work during unprecedented times.

VIEW THE VIDEO SERIES
Date

31st Jul 2020

Category

Digital Campaign, Social Media