Title Image

MAQ World of Softness

Digital Campaign with Gamification
  • MAQ World of Softness Game
  • MAQ World of Softness Game - Print Ad
  • MAQ World of Softness Game - Mobile

MAQ World of Softness

Campaign Background

We conceptualised, designed and developed an engaging mobile-responsive branded game to promote MAQ Silk Fabric Conditioner. This campaign was promoted using an omnichannel approach that included various digital platforms and print media. The print advert was a custom 3D rendered masterpiece that was developed in collaboration with Odyssey Studio.

 

Results

Reach: 1,255,959
Gameplays: 138,112
Registrations: 4,769
Conversion Rate (Traffic to Registrations): 38,83%
Cost per Gameplay: R0,25

PLAY THE GAME
Date

31st Jul 2020

Category

Digital Campaign, Gamification